In
2004, purses are set to become a symbol of
one's own personal style. Women often say they
can never have enough purses; this is similar
to the fact that women also never have enough
clothes.
The
great number of purses being promoted by major
brands gives us an understanding of this trend.
In the past, it was almost impossible to get
a name brand purse. Now, every brand has started
to promote its own less expensive sub-brand.
This helps draw customers to name brands, and
is a commercial achievement in this economically
depressed era. Gucci is the most astonishing
brand; of all Gucci products, only purses have
had continuously increased sales, with no sign
of abatement. Brands are also focusing on VIPs
at the top of the marketing pyramid, while some
are marketing purses as being the first step
for youngsters eager to enter the world of famous
brands.
People
can even find a name brand purse to go with casual
dress--a way to immediately upgrade your style.
This is the best means stylists recommend to
ordinary people or celebrities. The importance
of the purse in an overall style can thus be
seen. I would like to suggest that people who
are financially able try this recommendation,
so that you can have an opportunity to turn from
Cinderella into Snow White. However, suitable
clothing is still very important.
From
this edition of In Vogue, you can not only see
the most popular purses of spring and summer
2004, but also get a feeling for upcoming spring
fashions. You'll have to study more in early
spring in order to know how to dress yourself
so that you can show your own style in the best
way--and how to select a purse that can match
many things to increase your charm.
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