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There is a new
destination for Taichung citizens to go for a
day of shopping and entertainment. Situated at
the intersection of XiTun and YuMen roads, less
than a kilometer from the Central Taiwan Science
and Technology Park, is Tech Mall. Since its opening,
Tech Mall has become the newest dining, shopping
and recreation destination for residents in the
DaDu Mountain (DaDu Shan) area and west of the
north-south freeway.
Tech Mall gets its name from its
proximity to the Science and Technology Park.
The other reason for this moniker is the fact
that it sounds a bit like "You Can Take More",
a catchy slogan. As the name suggests, Tech Mall
is a comprehensive mall that provides for all
daily needs, from clothing, dining and shopping
to entertainment, with something to please all
ages and interests.
With an area of 17,000 pings,
the Tech Mall shopping district provides up to
560 parking spaces. The densely populated area
boasts a good transportation network that enables
shoppers from other areas to conveniently get
there. In order to satisfy the needs of consumers
who demand quality, the shopping district uses
the theory of "reverse marketing" to
create an environment unique from other areas.
Businesses must demonstrate their ability to function
with a strong brand image in order to qualify,
rather than simply being able to afford high rents.
In a change from traditional shopping
districts, Tech Mall is centrally managed, with
businesses arranged according to style in order
to maintain quality control. There is a total
of 24 businesses at the mall, which draws an average
of 300,000 visitors each month. Business categories
include nationwide chains like Nike, Giordano,
and Asia 1; and regional businesses such as Sinon
Supermarket, Song Beam Home Fashion, and Taichung
Steak House. For dining, there are five to six
cuisine types to choose from, with the biggest
establishment being Taichung Steak House, seating
up to 1,068 diners. From late November, Sinon
Supermarket, My Sport Badminton, Toroko Baseball
Practice Range, Ting Yuan Cafe and other businesses
were fully open, allowing residents to enjoy various
shopping and recreational facilities there over
the holidays.
This coming May, Home KTV, a swimming pool and
a hypermarket selling daily necessities will also
be opening at Tech Mall, making its offerings
even more complete. Also worth mentioning is the
fact that the Tech Mall Plaza is available to
community groups and charities for activities.
This is part of a goal to create a new image for
Taichung's shopping districts, where community,
culture and business go hand in hand, so that
consumers can also enjoy spiritual satisfaction
even while shopping and having fun.
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