In
2004, purses are set to become a symbol
of one's own personal style. Women often
say they can never have enough purses;
this is similar to the fact that women
also never have enough clothes.
The
great number of purses being promoted
by major brands gives us an understanding
of this trend. In the past, it was almost
impossible to get a name brand purse.
Now, every brand has started to promote
its own less expensive sub-brand. This
helps draw customers to name brands,
and is a commercial achievement in this
economically depressed era. Gucci is
the most astonishing brand; of all Gucci
products, only purses have had continuously
increased sales, with no sign of abatement.
Brands are also focusing on VIPs at the
top of the marketing pyramid, while some
are marketing purses as being the first
step for youngsters eager to enter the
world of famous brands.
People
can even find a name brand purse to go
with casual dress--a way to immediately
upgrade your style. This is the best
means stylists recommend to ordinary
people or celebrities. The importance
of the purse in an overall style can
thus be seen. I would like to suggest
that people who are financially able
try this recommendation, so that you
can have an opportunity to turn from
Cinderella into Snow White. However,
suitable clothing is still very important.
From
this edition of In Vogue, you can not
only see the most popular purses of spring
and summer 2004, but also get a feeling
for upcoming spring fashions. You'll
have to study more in early spring in
order to know how to dress yourself so
that you can show your own style in the
best way--and how to select a purse that
can match many things to increase your
charm. |