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FYI SOUTH Magazine, November 2004.

THE BEAUJOLAIS NOUVEAU IS COMING!


 

 

Each fall, a French wine is shipped across the world, and greeted with fanfare, parties, and zany publicity stunts.


Beaujolais Nouveau is always released on the third Thursday of November, regardless of the start of the harvest; French law stipulates that it cannot be sold any earlier.
The region of Beaujolais is just north of France's third largest city, Lyon; nearly 4,000 grape growers make their living hereabouts. All the grapes must be picked by hand. Harvesting, fermentation, and bottling are done exceptionally fast, to ensure the deadline is met.


Beaujolais Nouveau is meant to be drunk young--usually by the May following its release. However, some excellent vintages remain good for an entire year. It is about as close to white wine as red wine can get. Fruity, and best when chilled, it is to be "gulped rather than sipped," and "enjoyed... rather than critiqued." The event is all about frivolous good fun.


More than 65 million bottles of wine are transported by jet, train, truck, and--in places like India--by rickshaw or even elephant.


This tradition began in 1951, but for many years it was a local affair. Eventually it spread to Paris, and then--in the 1980s--around the world. It was tied to the third Thursday of November in 1985, so that it could be enjoyed over a weekend.


Serious wine buffs regard the race from grape to glass as silly, but if you do want to take part in some of this year's Beaujolais Nouveau events, try these establishments:


PIG AND WHISTLE (199, SzWei 4th Rd., LingYa, Kaohsiung City; tel: 07-330-1006) will be holding a "Beaujolais Nouveau Wine Tasting" session at 9 p.m. on November 18. There will be a qualified expert on hand to introduce this year's wine, and also an assortment of snacks and appetizers. Seating is limited, so please book ahead by telephone or in person. Price NT$350 per person.


EVERGREEN PLAZA HOTEL (TAINAN) (1, Lane 336, JhongHua E. Rd., Tainan City; tel: 06-289-9988) has a special promotion: From November 18, if you order any of the chef's recommendations, you can get a glass of Beaujolais Nouveau for just NT$100.