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TAIWAN FUN MAGAZINE, July 2004.

Matsusei Store (Tianmu Branch) 3, Tianmu West Rd., B1 (02) 2873-3922; Hours: 7 am-12 am

        Matsusei is a new brand of chain stores, under management of Wei Chuan Foods Corp. The place is sparkling clean, spacious, and impressive. Upon walking into the store, shoppers will find themselves in the middle of a small shopping street, stocked with specialty items like famous Japanese cookies, chicken, Korean foods and Chinese hams, and there is a Landis Hotel bakery. Matsusei also offers dry cleaning services, clean restrooms, an ATM machine, and a liquor section. A wide variety of Chinese and international foods occupy the main section. Fifty percent of the products available are Japanese, Italian, Korean, Western and French. Health-conscious shoppers will find a large selection of low-fat products. Several rare Western foods are also sold there, including graham crackers, tortilla chips, and cereals. There is also lots of chocolate. There is something for everyone in the candy aisle, which features European chocolates, candy bars, and other unique sweet treats.-- By Rachel Lannsing