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TAIWAN FUN MAGAZINE, October 2003. VOL.3 ISSUE 10

        What fashion aficionados so affectionately referred to as “the rooster brand”, le coq sportif, originates from France and grew in Japan and now the fever has spread to Hong Kong and Taiwan. Perhaps it is the simple design, variable colors, plus the triangular traffic sign shaped “Watch Out for Roosters” logo, for fashion enthusiasts sporting le coq sportif rooster shoes finish off their unconventional ensemble for that creatively retro e-generation look. The new flagship store has opened in mid-Dec. in Hsimenting. The bright orderly space leaves a great first impression, and what’s more exciting is the profusion and variety of merchandise in the store; besides the fashionable rooster shoes there is also a complete selection of accessories. Products are introduced almost simultaneously as it is in Japan with comparable pricing. The store has thoughtfully labeled the original Japanese price for the benefit of the customers. – By Selena Huang, translated by Yvonne Chen (???)