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ESLITE NEW WORLD BRANCH -- ESLITE 116 116, HanZhong (HanChung) St. (near the exit of Hsimen MRT station) Tel: (02) 2388-6588 Hours¡G11:30 am-10:30 pm

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Touted as a multi-purpose entertainment center, this new Eslite Hsimenting branch differs from its other stores, in that it emphasizes youth, low prices and fashion. Its target consumers are those aged 16 to 28. On the first floor are cosmetics, accessories and specialty counters. Brands on this floor include ORIGINS, ANNA SUI and CLIO BLUB. The second floor features women¡¦s fashions and a CD store. Casual wear is sold on the third floor, including NAUTICA JEANS, ROOTS, SHOEX and BAUHAUS brands. On the fourth floor are the American-style COD bakery, a store selling American-style second-hand clothing and a SKAS (skateboarding supplies) store. Probably the most interesting area is the WHO¡¦S WHO events area on the 5th floor, put together by Eslite and ERA. It is expected that more than 200 events will be held here every year, including plays, concerts, and TV programs--By Josephine Lin