Ligne Roset 150週年慶

Ligne Roset 150週年慶

Ligne Roset 150週年慶

Ligne Roset 150週年慶

Ligne Roset celebrates 150 years with a sale

By Douglas Habecker
Translated by Naomi Lai

Toll-free number: 0800-505-288
Taichung Store
266, ShiZheng N 5th Rd; (04) 2258-0222; hours 12-9 pm (to 6 pm Sun)
-Shin Kong Mitsukoshi Department Store (Taichung), 8F; (04) 2254-2617
-Taipei Store: 43, RenAi Rd, Sec 2; (02) 2356-9055; hours 10 am-9 pm (to 6 pm Sun)

The chance to put a design work of art in your home has just gotten easier, thanks to Ligne Roset's 150th anniversary sale event. Based in Brior, southern France, the world-renowned maker of contemporary-design home furnishings and other household items is marking the occasion by offering a 30% discount on its one of its most beloved all-time classics, the "Togo" chair designed by Michel Ducaroy in 1973. This offer, good to the end of September, is available for chairs covered in the psuede-like Alcantara fabric.

According to Shu-Min Tsai, who has retailed Ligne Roset at her Taichung and Taipei stores for over 25 years, the company continues to stand out and gain followers for several unique reasons, including the fact that it makes its products in-house in France (versus outsourcing), and its insistence on using its own designers. She notes that Ligne Roset often promotes young designers before they become famous, and continues to introduce creative new products each year. Among other outstanding designers represented in their long catalog of products is Didier Gomez, who also has worked with Cartier, as well as Peter Maly, whose Maly bed continues to be another all-time favorite since its introduction about three decades ago. Yet another famous item, the fun, rounded and colorful "Pumpkin" chair, was created by Pierre Paulin as a first edition from the collection of former French president Georges Pompidou in the Elysee Palace.

"It's like using a piece of art, or a practical art collection," explained Tsai, adding that comfort remained a priority with Ligne Roset's dozens of armchairs, sofas and beds. Although she is currently offering a 25% discount on store display items, she said customers were not encouraged to buy existing products but, rather, to custom-order items after selecting their own fabrics and colors to match their homes. Other designer product categories include storage furniture like bookshelves and cabinets, dining tables and chairs, wardrobes, lighting, home office items, rugs and textiles, tabletop (dishware, glasses, utensils), and accessories, from vases and drink trays to candle holders and clocks.

Tsai says that in Taiwan most of her Taiwanese and foreign customers are in the 25-to-50-year-old range and mostly "international people" who travel widely around the world, giving them familiarity with Ligne Roset. Tellingly, a large number of customers are also people who themselves are from the design field--architects, interior decorators, fashion designers. In Taipei, 70% of her customers are introduced by interior designers. All this underlines the fact that, 150 years on, Ligne Roset remains true to its slogan, "Live beautifully".

Ligne Roset 150週年慶 Ligne Roset 150週年慶

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