By Douglas Habeckeru
Translated by Shanzi Chen
Have you ever wondered where the perfect,
attractive, glossy images on your calendars, catalogs,
posters and advertisements come from? If the item
in question originated in Taiwan over the past couple
decades, there's a decent chance that many of those
amazing images originated right here in Taichung,
where Sincere Photo Studio & Design House has
been based since 1978.
Founded by veteran professional photographer and company
President Tim T.H. Ku, Sincere has grown to become
one of the biggest photo/design houses, not only in
Taiwan but in this entire Asian region. Over the years,
the firm has gained an outstanding reputation among
a vast range of local and foreign clients for its
commercial photography and design. Products include
wall and desktop calendars, catalogs, brochures, posters,
packaging, memo pads, books, even puzzles and packs
of playing cards. Step into the company's showroom
and you'll see an amazing array of products--all beautifully
produced, naturally--lining the walls and shelves.
Back in November, Sincere relocated to an attractive,
brand-new, 350-ping facility where staff--including
five full-time in-house photographers--work with professional
facilities that includes four fully-equipped studios
ranging in size up to 100 pings, or about 300 square
meters. That allows Sincere plenty of space and flexibility
to shoot images of items ranging in size from the
smallest pieces of jewelry up to cars, furniture,
bicycles, gym equipment and entire home furnishing
arrangements. Studios are also available for rental
to outside users.
The photographers frequently head into the field to
shoot at outside locations, including culture-related
assignments like museums, art collections and handicrafts.
With its years of experience, the company also can
handle related details, such as the arranging of models.
Once the images are ready, Sincere often sees the
process through to completion, handling design and
printing. Other distinctions include the staff's friendly
down-to-earth attitude, which starts from the top
with the President Ku and Vice General Manager James
Wong, and the ability to communicate in English and
Japanese.
For companies and other clients looking for some of
Asia's best photo and design solutions, there's little
need to look elsewhere. While everyday consumers may
not ever personally require Sincere's professional
services, they will no doubt continue to benefit from
the printed beauty created by this studio for many
years to come.