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COMPASS
MAGAZINE, May 2003
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SHAN
MAI FOOD COMPANY (TA CHIA STORE)
116, Jang Gung Road, Ta Chia Town, Taichung County
(04) 2676-2633; Hours: 8:30 am-10 pm
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Readily
identified by its purple stores and logo, this latest, sixth branch
of the rapidly-growing Shan Mai Food Company chain of stores is
located in the company's home town of Ta Chia. The most popular
product of this bakery company is a Ta Chia specialty--"yu
tou shu" whole-wheat taro-filled pastries. Customers have found
these little, light-purple cakes delicious, as they are hand-made
by Shan Mai with butter and taro, without preservatives or the bean-based
additives that many companies use. These all-natural cakes--made
fresh twice a day and popular as gifts--should be eaten within about
four days. The 26-year-old company, still headed by founding chef
Ah-Tsung Shr, also has a wide, colorful range of other, equally-delicious
pastries, including similar-size yam-filled and green tea-filled
pastries, Danish cookies and pineapple cakes. There are plans to
introduce low-calorie taro cakes as well. These are all beautifully
packaged in various sizes of boxes, holding 12 to 20 of the pastries
(NT$300 to NT$500 for the taro cakes). Cakes may also be ordered
24 hours a day via the company website at http://www.smai.com.tw
Other stores include two in Taichung city, at 642-1, Taya Road (tel.
2295-7367) and 122-6, Taichung Kang Road, section 2, at the corner
of Henan Road (tel. 2708-2268).
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