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COMPASS MAGAZINE,December 2004

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By Catherine Liu Translated by Cara Steenstra

It is not an easy task to balance the needs and wants of customers with your own ideas in order to create a unique concept. Seduce might be the only lounge bar in Taichung that has managed to steer their customers along with their ideas. If tonight's party theme is "Black and White" and you came dressed in other colors, you will be denied entrance. If you come in slippers, do not expect to be let in. And not bother to come inside if you did not bring your party spirit with you. Educating customers is not an easy task, but Seduce seems to have achieved it somehow. No matter when you walk in, you will see crowds of beautiful people all dressed to the nines. The exterior white wall acts as a flashing bulletin board, announcing the party theme of the night. The ceiling-to-floor windows display inside party-goers, all looking glamorous and vibrant. Wednesdays, Fridays and Saturdays are dance evenings. They have a dance floor big enough to accommodate 500 to 600 people. Champion DJs from this year's DJ competition are invited here twice a month to spin music, which climaxes around 11 p.m.. Whiskeys (around NT$3,300/bottle) and red wines (around NT$1,500/bottle) are the most popular choices here. Since their opening about a year ago, all of their parties have been very successful, leaving customers with a great impression. It is definitely something to experience personally. On another note, many of their regulars own expensive cars so, if you are an admirer of posh vehicles, you can kill two birds with one stone, party all night and check out the display of cool cars parked outside.