all started so small, a simple two-colour newsletter with
a grand total of four pages. Initially, this fledgling was
dedicated to assisting foreigners find their bearings on behalf
of the American Chamber of Commerce in Taichung. Under the
stewardship of Editor Douglas Habecker, this publication grew
steadily through the 1990's - culminating in a complete relaunch
as an independent magazine in December of 1998.
began to appear: many local Taiwanese residents began to pick
up the publication - and frequently commented on the limited
Chinese language content. Realising the opportunity to grow,
publishers Douglas Habecker and Courtney Donovan Smith re-dedicated
the publication to serve the entire Taichung community. Taiwanese
writers joined the team, and the publication became fully
bilingual in 2000. Today, more than 96% of the over 50,000
monthly readers of the Compass is Taiwanese - making the Compass
truly Taichung's magazine.
Taichung remained the only city in Taiwan with a true city
guide. In response to repeated requests from residents of
other cities, the Compass Group launched Taiwan Fun magazine
for Taipei residents in December of 2000 and followed up with
FYI South magazine for the cities of Kaohsiung and Tainan
in September of 2002 - with the result that currently all
the major metropolitan areas in Taiwan are now covered.
all of this, the website (launched in 2000) has grown to reach
an audience of around 200,000 visits per month for a page
view total of a whopping 2.5 million per month.
is being written, the group is taking a bold leap into the
future with the launch of the ok-book versions of the city
guides. This revolutionary new method of transferring documents
is quickly generating much excitement!
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