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COMPASS MAGAZINE June 2004

A-1 Ice Vodka Mixed Drink

    Taiwan's local alcohol market, now freed from previous restrictions, continues to produce world-class new products. Among the most recent entries, introduced in mid-May, is A-1 Ice Vodka Mixed Drink. This tasty, lemon-flavored, vodka-based drink follows a popular formula introduced to Taiwan by well-known foreign brand names. The beverage's light, fruity flavor is sure to make it a hit with both male and female consumers. If all goes according to plan, blueberry and strawberry versions of this 4-percent alcohol beverage will be introduced in the future. Thanks to the fact that this is made in Taiwan, high-quality comes a much lower price, with the distinctive, purple-colored 520 ml bottles of A-1 selling at most outlets for NT$100 to NT$120. At this point, A-1 is sold exclusively through pubs, KTVs and restaurants (such as Taichung's A-Choice Beer Garden). Local Agent: Mill International Co. Ltd., 04-2258-4679, email: hidejane@ms61.hinet.net

Alcoholic drinks are strictly prohibited
for those under 18.
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